Success of Brands + Social Media

Amidst the recent cacophony of press around social media, this article (sponsored by Performics and performed by ROI Research) has some good stats showing that Facebook is in fact becoming a relevant platform for brand marketing.

40% use social sites to connect with brands and products
37% said they learned about a new product or service from a social networking site
32% of Twitter users said they re-tweet content provided by a company or product
50% of Facebook users click on Facebook ads to "like" a brand
90% of Facebook users said at least some of the companies or products they're fans of have done a good job providing relevant content
32% of respondents said they have used social networks to recommend a product or service to friends.

Furthermore, there appears to be significant demand for more content and engagement with brands via online social networks:
49% wanted more downloadable coupons
46% wanted more notifications of sales and special deals
35% wanted more information about new products from companies or products on Facebook

They also juxtapose #s from another poll to validate the findings.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129738

Thanks

World Cup Taking Us To New Multiplatform Plateau?

An interesting perspective from Media Post on the impact the World Cup is having on Multiplatform viewing. (The Obama Inauguration on CNN w/ the Facebook feed was my favorite multiplatform experience to date). Not enough new stats are available yet to draw conclusions, but thought I’d share with you soccer fans. Goooooal!

Choosing An Agency Based On Price

My coworker sent me thisAdAge article today. Pretty much the course we have been taking with our clients, and the lessons they have been learning when they veer off course and go with a cheaper vendor - they always come back and we need to jump in to salvage the project:
http://adage.com/smallagency/post?article_id=144608