I ran across this article on iPad usage. Impressive stats, and the first I have seen. Food for thought.
Highlights:
- More than two in five said they used the tablet at least 10 hours weekly
- Almost a quarter said it had become their primary entertainment device, ahead of TV and trailing PCs by just 9 percentage points.
- The iPad was considered the No. 1 delivery method for newspapers and magazines
- Its popularity for books was even greater: 41% of iPad owners preferred to read on the device, vs. 36% who liked hard copies better.
- iPads were also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.
Wednesday, September 8, 2010
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