This is a technology/concept that was kicking around when I was at Barbarian Group. Nice to see they found a relevant application for it:
https://markup.mozilla.org/en-US/#/linear/AWMv?playback=true&be_grateful=true
Cool technology with obvious monitoring/moderation implications. But tons of potential as well.
Tuesday, June 14, 2011
Wednesday, November 17, 2010
Fast Co. Article re: Future of Agencies
Thought provoking article from Fast Co. I agree with some parts and disagree with
others, and there is certainly some hyperbole.
I disagree that 7 spots for $40k and user generated TV commercials are the
future (don’t worry, you are special). I agree this is “the agency’s to
lose” (depending on how you define agency). There will be a cut in bloat,
but let’s face it big agencies are bloated. There is fragmentation and
clients are increasingly using multiple agencies, but there are pros and
cons across the board, and no one has it all figured out (yet).
The compensation structure is something that needs to change, and it will.
Agencies have to take a unified stance against giving away digital. That is
what we did at Barbarian: this site costs $1mm – take it or leave it (then
again we almost went bankrupt, but hey we stood our ground).
The good news is that smaller shops (like MMB) can adapt quicker than big
ones (the whole “complex society” thing). I have seen it first hand, and
worked with some of the people referenced in this article (one who thought
putting TV commercials in online pre-roll was “figuring out online”). This
is why a lot of good people are migrating to smaller, more nimble shops.
I think the pendulum has swung in one direction (doom and gloom) and will
eventually settle in the middle, but the old way of doing things has changed
and it did take a recession for people to acknowledge the inevitable.
Digital will not replace TV, TV did not replace radio, radio did not replace
print, and crowd sourcing will not replace agencies. But digital and
emerging media are bringing us out of our metaphorical caves and providing
us with exciting new tools to achieve our clients’ goals and channel our
creative talents.
When I see something awesome another agency created I don’t get nervous and
say “shit I would have never thought of that” - I get inspired and say “man
that is awesome – what can we do that has never been done before”. Don’t
worry about which baseball you should try to catch – just grab a bat and
start swinging. And have some fun for Chrissake.
others, and there is certainly some hyperbole.
I disagree that 7 spots for $40k and user generated TV commercials are the
future (don’t worry, you are special). I agree this is “the agency’s to
lose” (depending on how you define agency). There will be a cut in bloat,
but let’s face it big agencies are bloated. There is fragmentation and
clients are increasingly using multiple agencies, but there are pros and
cons across the board, and no one has it all figured out (yet).
The compensation structure is something that needs to change, and it will.
Agencies have to take a unified stance against giving away digital. That is
what we did at Barbarian: this site costs $1mm – take it or leave it (then
again we almost went bankrupt, but hey we stood our ground).
The good news is that smaller shops (like MMB) can adapt quicker than big
ones (the whole “complex society” thing). I have seen it first hand, and
worked with some of the people referenced in this article (one who thought
putting TV commercials in online pre-roll was “figuring out online”). This
is why a lot of good people are migrating to smaller, more nimble shops.
I think the pendulum has swung in one direction (doom and gloom) and will
eventually settle in the middle, but the old way of doing things has changed
and it did take a recession for people to acknowledge the inevitable.
Digital will not replace TV, TV did not replace radio, radio did not replace
print, and crowd sourcing will not replace agencies. But digital and
emerging media are bringing us out of our metaphorical caves and providing
us with exciting new tools to achieve our clients’ goals and channel our
creative talents.
When I see something awesome another agency created I don’t get nervous and
say “shit I would have never thought of that” - I get inspired and say “man
that is awesome – what can we do that has never been done before”. Don’t
worry about which baseball you should try to catch – just grab a bat and
start swinging. And have some fun for Chrissake.
Tuesday, November 16, 2010
OK Go Digital Graffiti
Those rascals from OK Go are at it again. They are creating a massive digital sign over Los Angeles using GPS, via the Dance Through Your City app created in partnership with Land Rover Evoque. This Wednesday November 17, OK Go will embark on an 8-mile trip through the streets of L.A., during which the musicians will use the app to spell out the band name. As part of the promotion, fans are also encouraged to use the app to create their own artwork, the best of which the band will use in an upcoming video.
Internet and TV Dominate Youth Tech Time
Recent article from Center For Media Research (via Edison Research survey) re: Youth Media Consumption. The research supports a lot of things we've assumed with good stats, but some of the #s are even more significant than I would have thought.
The study indicates that during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.
Listening to the radio came in a distant third with a one hour and 24 minute daily average. With a daily average of one hour and 10 minutes, video games closely trailed radio, followed by talking on the telephone (one hour and four minutes). Time spent reading magazines and newspapers is negligible.
20% of 12-24s have listened to Pandora in the last month, with 13% indicating usage in the past week. By comparison, 6% of 12-24s indicated they have listened to online streams from terrestrial AM/FM stations in the past week.
More than four in five 12-24s own a mobile phone in 2010 (up from only 29% in 2000), and these young Americans are using these phones as media convergence devices:
· 50% of younger mobile phone users have played games on their phones
· 45% have accessed social networking sites
· 40% have used their phones to listen to music stored on their phones
The study indicates that during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.
Listening to the radio came in a distant third with a one hour and 24 minute daily average. With a daily average of one hour and 10 minutes, video games closely trailed radio, followed by talking on the telephone (one hour and four minutes). Time spent reading magazines and newspapers is negligible.
20% of 12-24s have listened to Pandora in the last month, with 13% indicating usage in the past week. By comparison, 6% of 12-24s indicated they have listened to online streams from terrestrial AM/FM stations in the past week.
More than four in five 12-24s own a mobile phone in 2010 (up from only 29% in 2000), and these young Americans are using these phones as media convergence devices:
· 50% of younger mobile phone users have played games on their phones
· 45% have accessed social networking sites
· 40% have used their phones to listen to music stored on their phones
Thursday, October 21, 2010
YouTube Play - Live at the Guggenheim.
YouTube Play - Live at the Guggenheim.
http://www.youtube.com/watch?v=a6ivDwc77Ok&feature=channel
YouTube came to Barbarian a couple years ago asking us for ways to get the creative community to view YouTube as a creative canvas - a place to do more than post TV commercials. I.e. help monetize a site that serves more than 2 billion videos daily, and spends a fortune on hosting. This was not a TBG idea, but seems to be spawned from the same challenge.
Here is an overview from ABC News:
On Thursday night, the Solomon R. Guggenheim Museum and the Google Inc.-owned video website presented "YouTube Play," an exhibit of 25 videos selected by a jury including the filmmaker Darren Aronofsky and the music group Animal Collective.
The videos, which are gathered online at YouTube.com/play and will be on view at the Guggenheim through Sunday, display a curious collision of mediums. The exhibit is an attempt to curate an essentially unmanageable library of content: Some two billion videos are watched daily on YouTube.
http://www.youtube.com/watch?v=a6ivDwc77Ok&feature=channel
YouTube came to Barbarian a couple years ago asking us for ways to get the creative community to view YouTube as a creative canvas - a place to do more than post TV commercials. I.e. help monetize a site that serves more than 2 billion videos daily, and spends a fortune on hosting. This was not a TBG idea, but seems to be spawned from the same challenge.
Here is an overview from ABC News:
On Thursday night, the Solomon R. Guggenheim Museum and the Google Inc.-owned video website presented "YouTube Play," an exhibit of 25 videos selected by a jury including the filmmaker Darren Aronofsky and the music group Animal Collective.
The videos, which are gathered online at YouTube.com/play and will be on view at the Guggenheim through Sunday, display a curious collision of mediums. The exhibit is an attempt to curate an essentially unmanageable library of content: Some two billion videos are watched daily on YouTube.
Wednesday, September 8, 2010
iPad Usage Stats
I ran across this article on iPad usage. Impressive stats, and the first I have seen. Food for thought.
Highlights:
- More than two in five said they used the tablet at least 10 hours weekly
- Almost a quarter said it had become their primary entertainment device, ahead of TV and trailing PCs by just 9 percentage points.
- The iPad was considered the No. 1 delivery method for newspapers and magazines
- Its popularity for books was even greater: 41% of iPad owners preferred to read on the device, vs. 36% who liked hard copies better.
- iPads were also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.
Highlights:
- More than two in five said they used the tablet at least 10 hours weekly
- Almost a quarter said it had become their primary entertainment device, ahead of TV and trailing PCs by just 9 percentage points.
- The iPad was considered the No. 1 delivery method for newspapers and magazines
- Its popularity for books was even greater: 41% of iPad owners preferred to read on the device, vs. 36% who liked hard copies better.
- iPads were also the top gaming device for owners of the tablets, beating out consoles by 2 percentage points.
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