Recent article from Center For Media Research (via Edison Research survey) re: Youth Media Consumption. The research supports a lot of things we've assumed with good stats, but some of the #s are even more significant than I would have thought.
The study indicates that during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.
Listening to the radio came in a distant third with a one hour and 24 minute daily average. With a daily average of one hour and 10 minutes, video games closely trailed radio, followed by talking on the telephone (one hour and four minutes). Time spent reading magazines and newspapers is negligible.
20% of 12-24s have listened to Pandora in the last month, with 13% indicating usage in the past week. By comparison, 6% of 12-24s indicated they have listened to online streams from terrestrial AM/FM stations in the past week.
More than four in five 12-24s own a mobile phone in 2010 (up from only 29% in 2000), and these young Americans are using these phones as media convergence devices:
· 50% of younger mobile phone users have played games on their phones
· 45% have accessed social networking sites
· 40% have used their phones to listen to music stored on their phones
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