McD's to Use Facebook Location Based Reward System

http://adage.com/digital/article?article_id=143742

Interesting but lame that they are using a Facebook location based app vs. Four Square. And lame that McDonalds is doing it – the purpose of Four Square is for you to be deemed cool for going to a place frequently, and going to McD’s frequently does not have that connotation, you know? I think this could backfire...