The ad has been viewed over 1.7 million times since J.C. Penney uploaded it to BewareOfTheDoghouse.com and YouTube three weeks ago, according to Visible Measures, a video analytics firm. Since then, the 4-1/2 minute video has received 56 placements across 9 different video sites. Over 90 percent of those have been community driven.
It is no Cadbury Gorillia, Or Tea Partay, but it was funny enough that I passed it along. Regardless they are getting their moneys worth in free media impressions. So yes it has generated viewership and buzz, but has it impacted sales? Remains to be seen.
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