Great article from the Sunday New York Times on marketing in the new world – a world where every “screen” is an advertising vehicle, and everyone is a marketer.
The format is a round table of sorts with Ben Palmer of Barbarian Group, Lars Bastholm, a chief creative officer at AKQA, and Robert Rasmussen, the executive creative director of the Nike account at R/GA.
It is interesting to see how these creative minds define the landscape and impressive to see how they brainstorm on the spot.
The closing statement sums up the current state-of-the-state quite nicely:
It is interesting to see how these creative minds define the landscape and impressive to see how they brainstorm on the spot.
The closing statement sums up the current state-of-the-state quite nicely:
Nike’s main marketing guy, had a great quote. He said, “Nike’snot in the
business of keeping media companies alive, we’re in the business of connecting
with consumers.”
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