The cover story of the January issue of WIRED provides an informative and exhilarating look into the possibilities that the advances of GPS technology and proliferation of Mobile devices provide to advertisers.
My faves:
iNap - a travel alarm that keeps you from dozing past your destination on public transit. Just use the Google map embedded in the app to indicate where you'll be getting off, then hit the hay. As long as your iPhone can get a GPS signal the program will track your location and trigger an alarm a preset distance before your stop. Remember to wipe off the drool before disembarking.
ShopSavvy - Scan a barcode with your phonecam and the app shows you how much the product costs online as well as at other stores nearby. You can even pull up reviews to make sure you're not skimping a little too much.
This is similar to the ideas we had shared when pitching a large unnamed clothing retailer - use GPS to send messages to kids when they are in the mall, with a coupon good only that day, and their loyalty card balance, and a relevant perk (i.e. spend $20 and get one free ticket to a movie at the theatre - also located in the mall).
So cool. So fun. So real.
The Third Screen is going to be a lot of fun in '09. Lots of possibilities. Lots of innovation.
My faves:
iNap - a travel alarm that keeps you from dozing past your destination on public transit. Just use the Google map embedded in the app to indicate where you'll be getting off, then hit the hay. As long as your iPhone can get a GPS signal the program will track your location and trigger an alarm a preset distance before your stop. Remember to wipe off the drool before disembarking.
ShopSavvy - Scan a barcode with your phonecam and the app shows you how much the product costs online as well as at other stores nearby. You can even pull up reviews to make sure you're not skimping a little too much.
This is similar to the ideas we had shared when pitching a large unnamed clothing retailer - use GPS to send messages to kids when they are in the mall, with a coupon good only that day, and their loyalty card balance, and a relevant perk (i.e. spend $20 and get one free ticket to a movie at the theatre - also located in the mall).
So cool. So fun. So real.
The Third Screen is going to be a lot of fun in '09. Lots of possibilities. Lots of innovation.
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