We all knew it the moment we got our first glimpse of the iPhone - It was going to change everything. The same way the iPod changed the way we listened to, and shared, and discovered, and purchased music. The Third Screen was going to be legit.
A little over a year later and now that the device has reached critical mass, the marketing world is taking notice, and catching up.
Ad Age recently named the iPhone to the Digital A List of 2008. Here are the highlights:
A little over a year later and now that the device has reached critical mass, the marketing world is taking notice, and catching up.
Ad Age recently named the iPhone to the Digital A List of 2008. Here are the highlights:
- Last January, 84.8% of iPhone users browsed the Internet on their phone, more than six times higher than the percentage of average phone users, at 13%, according to M:Metrics.
- AT&T Mobility President-CEO Ralph de la Vega says the number is even higher: 95% of iPhone owners regularly surf the web, even though 30% had never done so on their phones before owning an iPhone.
- More than half of iPhone users have checked out YouTube videos, he said.
- In mobile search, the iPhone is the No. 1 device, according to the M:Metrics study.
- Of the 12.8 million who used a phone's search function last December, 450,000 accessed the web from eight-gig iPhones.
- M:Metrics also found that iPhone users were heavy social-networking aficionados, giving the device the potential to tap that lucrative new medium.
- All told, the iPhone is helping solve a number of the vexing problems of the fledgling mobile-marketing industry, expected to hit as much as $24 billion by 2013
The big "Convergence" that everyone was talking about 10 years ago is finally here. It just came to us via our cell phones, not our TV screens.
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