Adobe and Wired

Great video on the evolution of print. Combining advertising and editorial using the iPad:

http://tv.adobe.com/watch/xd-inspire/transforming-the-magazine-experience-with-wired/

This is why the publishers are so excited. Key quote "this gives us an opportunity to re-set the economics". I.e. make money, save publishing.

And here is Bonnier's effort:

http://hypebeast.com/2009/12/bonnier-mag-prototype/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+hypebeast%2Ffeed+%28Hypebeast%29&utm_content=Google+Reader