Digital Shift in Marketing Budgets

From a study conducted by Econsultancy/ExactTarget, 46% of companies plan to increase their marketing budgets in 2010, and 66% will increase their investments in digital marketing channels.

Other interesting nuggets:

• 70% of responding companies plan to increase their budgets for off-site social media (i.e. Facebook, Twitter)

• Only 17% of respondents are increasing their print media budgets, compared to 41% who are decreasing spending. 15% of companies are increasing their radio budgets, but 36% are spending less

• More than half of companies plan to increase their budgets for mobile marketing (56%), email marketing (54%), and paid search (51%)

Wow. 66% increasing investment in digital, and 41% decreasing print media budgets.

lan To Increase Marketing Budgets In 2010
	Overall Budget	Digital Budget
Increase budget	46%	66%
Keep the same	42%	30%
Decrease budget	13%	4%
Source: Marketing Budgets 2010: Effectiveness, Measurements and Allocation Report, ExactTarget, February 2010