The redemption values carried by digital coupons in 2009 grew ten times faster than those of coupons printed in newspapers, according to statistics from Coupons.com, a digital coupon platform.
"For the first time in almost two decades the use of coupons increased in 2009, in part due to the growth of digital coupons"
Now this is obviously largely fueled by the recession - I know lots of people using coupons who never did before, but it is also a testament to the technology. This should encourage QSRs to invest in scanners (most require that franchisees cover the hardware costs). The investment would obviously pay off - especially if there was a loyalty component to the program encouraging and rewarding repeat visits.
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