Thursday, March 18, 2010

Whopper Face

Brilliant work by Ogilvy Brazil as reported by AdAge:

"Have it Your Way" reaches a whole new level in this Brazilian BK stunt.

Ogilvy Brazil took the Burger King "Have it Your Way" tagline to new heights and presented diners with a "customized" surprise when they ordered a Whopper.

A secret camera at a BK restaurants took customers' pictures. Their photos were then printed instantly onto the wrappers of their freshly made burgers, giving a super personal meaning to "having it their way."

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