The Power of "No"

An interesting article by Media Post today on the power of saying No. This is certainly one thing I learned at TBG, where we had to pick our battles wisely due to the project based nature. Lots of times we would decline a project due to the parameters ($/timing) and the client would come back with more $/time, allowing us to do the work in the appropriate manner.

It's quite natural that we want to please everyone when we can. But, we can't. And most people figure that fact out over time -- certainly the successful ones do. However, many people still try to make as many people happy as long as they can, to the point that they never make any of them as happy as they could -- and make some unhappy. Those situations call for using the word "no" early and often.

But like everything, No is best when used in moderation.